Nakskov is Lolland's main commercial hub

Retail accounts for 17% of total employment in Lolland-Falster, with a turnover of 5.2 bDKK, of which 1.2 bDKK is derived from tourism.

With sharp rise in online shopping, commercial activities in the provinces will be 60% in retail and 40% in experiences. Specifically, small cities and towns with more specialized stores and boutiques will more to offer and attract more customers.

DEVELOPMENT OF COMMERCE IN LOLLAND-FALSTER
There are several drivers that steer the sucess of shop owners in the provinces. A strong leadership in trade associations, coupled with tight cooperations with the municipality and other business organizations working on a joint strategy will boost customer and community support and engagement.

The municipality of Lolland and the Nakskov Business Association drive events and activities that bring people and create life in the city center.

Constant innovation and the ability to spot and adapt to trends will strengthen commercial actors in the retail space. And since the advent of COVID-19, many local shops have established or increased their digital presence and activity to help promote their business and, as well as connect and engage with customers.

NAKSKOV’S RETAIL LANDSCAPE
Nakskov and its nearby towns have a consumer base of over 27.000 persons. The city is home to 13 well-known Danish chains within apparel, health and wellness, and home and interior design.

It is also home to many specialized boutqiues that sell locally-produced goods and high-end products, as well as vintage, antique and second-hand stores.

The city boasts gourmet restaurants and popular cafes that cater to the general public, as well as pizzerias and burger bars.

URBAN RENEWAL
Nakskov is subject over 650 mDKK in investments to renew old buildings, establish cultural spaces and new hotels to enhance its appeal towards locals and tourists.

The goal is to create spaces that let the public enjoy both indoors and outdoors and breathe more life and activities into the city center.

The project “Nakskov 2030” is one such initiative that works to revive three areas: the city center, the harbor and Nakskov fjord, giving both businesses and consumers these spaces for growth and play.

INVESTMENT OPPORTUNITIES
Nakskov has the consumer base and buying power for a varied retail offering.

Currently, there is space for small businesses along the shopping street, as well as larger spaces for chains.

There is also opportunity to develop areas that will centralize and strengthen the city center and bring more offering to consumers. This goes for both retail, restaurants and experience economy.